About Our Tribe
is a William & Mary affiliated, student-run business that utilizes the design thinking process to inspire individual creativity, solve relevant challenges in our community, and gain professional experience by working with clients on campus and in our surrounding community.
Design thinking is a human-centered problem-solving process.
Design thinking is an iterative, problem-solving process that is centered around human behavior. Using this framework, we approach problems as designers do. We focus on the usability and desirability of products and services in order to solve people's problems.
Meet the Tribe
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