Michael luchs
Faculty Advisor
Michael G. Luchs is a tenured Full Professor of Business at William & Mary's Raymond A. Mason School of Business, and Founding Director of the Jim and Bobbie Ukrop Innovation & Design Studio (https://ukropstudio.mason.wm.edu/). He has served as Faculty Advisor to Tribe Innovation since its inception. As Faculty Advisor, Dr. Luchs provides guidance and support to all aspects of Tribe Innovation, from supporting development of the FIT training program, to guiding Tribe Innovation’s client engagement work. Prior to earning his Ph.D., Dr. Luchs worked for over a decade as a consultant and executive in industry focused on new product development. His research interests include consumer wisdom, sustainable consumption, and product design - and he continues to publish his research in a wide variety of leading academic journals.