W&M Global Innovation Challenge (WMGIC)
The challenge
As a partner with the WMGIC for the past three years, Tribe Innovation’s role has been to inform the competitors on the design thinking process. Every year, TI ensures that competitors in the WMGIC are adeptly prepared for the task at hand, regardless of what the competition entails.
Design Thinking Process:
Create
TI has facilitated workshops that took competitors through the create phase, and taught them how to develop problem statements, brainstorm, and converge on an idea. These are the tools that participants need in order to be successful in the WMGIC.
The RESULTS
Participants walk away from WMGIC, and TI’s workshop with a newfound ability to dissect a problem, identify key issues, brainstorm creative solutions, and approach a consensus on a course of action. Generally, teams that take advantage of the principles taught in TI’s workshop are the most successful.
