W&M Sustainability

The challenge

Tribe Innovation worked with WM Sustainability to derive the problem statement: How might we influence student behavior to reduce greenhouse gas emissions?

During the Green to Gold Challenge case competition, facilitators took participants through the create phase of design thinking which included brainstorming, organizing, converging, and prototyping.

tHE RESULTS

This culminated into 143 ideas and four different prototypes that WM Sustainability reviewed to gain further feedback. Some of the ideas included a rewards program and a rent a bike program.

"Participants of this workshop were able to generate ideas that they wouldn't have on their own ... it was a great success."

- ZHUOWEI HUANG, EVENT DIRECTOR